Art 295

San Francisco Signage

Thought paper 3

Jiang Yihan

Pieces of memory in

Haight Street

.

In this week’s filed trip at

Haight Street

, it’s my first time to feel the signage culture in the US.

The height street is like a culture market of SFO. People buy and sell culture here.

Every culture is equal to live here, no matter new or old.

Even the older the thing is, the more popular it will be.

People living there can escape from the modern world’s formal style, and find the truth of their will and the deep part in their thought.

As a part of the Counter Culture,

Haight Street

keeps most culture product of the old age. And it makes those products re-fashion and live on that.

Counterculture (also written counter-culture) is a sociological term used to describe the values and norms of behavior of a cultural group, or subculture, that run counter to those of the social mainstream of the day,the cultural equivalent of political opposition. Counterculture can also be described as a group whose behavior deviates from the societal norm. It is a neologism attributed to Theodore Roszak, author of The Making of a Counter Culture. Although distinct countercultural undercurrents have existed in many societies, here the term refers to a more significant, visible phenomenon that reaches critical mass and persists for a period of time. A countercultural movement expresses the ethos, aspirations, and dreams of a specific population during an era—a social manifestation of zeitgeist. It is important to distinguish between "counterculture," "subculture," and "fringe culture".
Countercultural milieux in 19th-century Europe included Romanticism, Bohemianism, and the Dandy. Another movement existed in a more fragmentary form in the 1950s, both in Europe and the United States, in the form of the Beat generation,followed in the 1960s by the hippies and anti-Vietnam War protesters.
The term came to prominence in the news media, as it was used to refer to the social revolution that swept North America, Western Europe, Japan, Australia, and New Zealand during the 1960s and early 1970s.

                                 ------From: http://en.wikipedia.org/wiki/Counterculture

The signage in this street is really different from other street in style and culture.

The signage including the ad keeps the old style, maybe the 60s’ or 70s’.

Also, people is the living signage of

Haight Street

as well as the dogs.

And why is there a diplodocus?

The answer is that someone likes to sit here~~